Flow Free

Seasonal Campaign

Nike Swim challenged us to inspire and engage with a new target audience – youthful, ambitious and independent consumers who identify as more than just swimmers and athletes. They pursue multiple passions – travel, tech, music, media – and expect real conversations from brands.

Our solution was Swimwear to Streetwear. Nike Swim invited people to “Flow Free” – to live in and out of the water and be more than one thing. We built a campaign featuring athletes and social media influencers confidently flowing freely from water to life with the energy of sport amplifying their every pursuit.