Nihon Kohden

Brand Redesign

Nihon Kohden has a 70-year history of inventing numerous medical technologies synonymous with modern health care. But over the decades, they lost market share and name recognition to large, global competition. While they’ve built strong products, our challenge was to help Nihon Kohden rebuild the brand. We succeeded by having the brand speak like a human, empowering their sales team with new tools, and standing out in a sea of blue.