FRISCO BY CHEWY
BRAND FOUNDATION / GUIDELINES / PACKAGING
Obsessed about happy pets.
Frisco began as Chewy’s white label, catch-all brand of assorted pet goods. And while the brand delivered high quality goods at competitive prices, their brand messaging, packaging design, and photography were inconsistent. We created a cohesive brand platform, refocusing Frisco as a brand able to speak with and advise an audience searching for pet product advice.
TEAM
CD: Matt Graff
CD: Patrick Sullivan
CW: Jennifer Sherowski
AD: Natalie Waldref
Design: Mariah Archer
Built with pride.
Made for joy.
Our team positioned Frisco as a company obsessed with helping your furry family live their best lives through thoughtfully designed pet products. The new brand voice distinctively balances expertise and zaniness. The new design elements burst with joy: bright pops of color, handmade gestures inspired by pet emotions, candid pet photography, and a new logo featuring a happy tail wag.
