B2C Brand Design Experience

  • Toms

    footwear

  • Frisco by Chewy

    DTC pet products

  • Slate Vehicles

    custom vehicle outfitter

  • Nike Swim

    sport apparel

  • Ladders Credit Union

    financial institution

B2B Brand Design Experience

  • Practicehub

    presciption and fulfillment platform for veterinarians

  • Nihon Kohden

    medical technology manufacturer

  • Alterra Mountain Co.

    mountain adventure and hospitality

  • Surefox

    commercial security and executive protection

  • Chargeway

    electric vehicle charging education and app

Recommendations

Jenny Lackey / Client Services Director / Nemo Design
Matt leads all work with a strategic approach, understanding client's needs and priorities. His work has structure and process and he's able to keep client work organized, on track, and on budget. Matt is also great with clients and he has built strong, lasting relationships with those that he has worked with. Dependability is a cornerstone of Matt's professional character. He can always be relied upon to follow through on commitments, meet obligations, and deliver high quality results. His leadership style is a blend of mentorship, guidance, and empowerment with many team members thriving under his lead. If you're looking for a thoughtful creative partner who can execute strategically and build client trust, Matt is your guy.

Mark Lewman / ECD & Principal / Nemo Design
Without hesitation, this is a megaphone-volume shout out to Matt Graff for any type of assignment that requires Creative Direction. He brings a wealth of expertise to the table, including that magic mix of A+ communication, team leadership, big picture thinking, and attention to details. From pitch meetings to production shoots, brand platforms to campaigns, quick turn projects to running a high-output creative squad for the long haul—Matt has the confidence and skills of a pro. Having worked together for 8 years, I can also attest to Matt's 'rock solid human' characteristics too: Impeccable integrity, enjoyable to work with, and determined to get results.

Harriet Riley / Senior Strategist
Working with Matt in one word: Frictionless. This is not a term thats often associated between a creative and a strategist, but I can assure it fits here. The combination of his natural candor paired with his insane expertise is what makes Matt such a smooth and powerful creative partner. You can feel his ambition and passion to not just get it right, but make it great. Whether it’s in the small sidebars or in front of large stakeholder audiences, he makes every moment count and makes sure to bring his people along for the journey. Every project was pushed to its perfect edge, finding a new place to play and keep us all inspired.

Josh Shave / Client / Nihon Kohden
I appreciated Matt’s insight, his perspective on our brand, and his strategic approach to brand foundation. I am thankful for his creative direction and level of detail for products in a industry that I was still navigating.

Brand Foundation Process

• Leading Roles • Contributing Roles

Discovery

  • Brand Audit

  • Competitive Audit

  • Market Trends

  • Stakeholder Interviews

  • Consumer Interviews

  • Client Workshops

Platform

  • Consumer Profiles

  • Brand Purpose

  • Mission, Vision, Position, Values

  • Brand Promise

  • Brand Character

  • Visual Character

Expression

  • Brand Voice, Communication Hierarchy

  • Logo, Typography, Color

  • Photo & Video Direction

  • Motion Guidelines

  • Brand Guidelines Document

  • Application Examples, Templates

Nihon Kohden

Brand Foundation, Brand Redesign & Campaign

More is Possible

Nihon Kohden has a 70-year history of inventing numerous medical technologies synonymous with modern health care. But over the decades, they lost market share and name recognition to large, global competition.

We helped rebuild the brand by speaking like a human, empowering their sales team with new tools, and standing out in a sea of blue.

Frisco by Chewy

Brand Foundation and Redesign

Nike Swim

Brand Positioning, Brand Manifesto & Campaign

Find Your Body of Water

During a three-year working relationship with Nike Swim, our brand and consumer research helped to identify and define their evolving customer. Our team helped create an updated brand position and mission – one that was worldly, inclusive, and unreserved – to authentically represent the diverse, global community of swimmers.

Surefox

Select Brand Book Pages

Alterra Mountain Co.

Select Brand Book Pages

Practicehub by Chewy

Select Brand Book Pages

Logo Process Example

Slate Vehicles

Internal Concepting

Client Presentations

Finalization