Find Your Body of Water

Brand Positioning, Manifesto, & Campaign

During a three-year working relationship with Nike Swim, our brand and consumer research helped to identify and define their evolving customer. Our seasonal campaigns then helped create demand for their products. But as Nike Swim’s global brand presence and distribution increased, we identified the need to create brand and product assets to better serve the global market.

Our team helped create an updated brand position and mission – one that was worldly, inclusive, and unreserved, to authentically represent the diverse, global community of swimmers. Our manifesto and multi-year campaign reminds people that water is for everyone–that there’s a body of water for every body in the world. Our goal was to create greater brand stories, forming opportunities for the consumer to care, engage, and support the brand and community. 

The product and distribution growth also required a strategically planned approach to content creation. To reflect the diverse, global swim community, we lead with authentic, worldly stories, paired with inclusive design. We amplified storytelling with global athletes and content creators, helping them share their authentic water narratives. As product stories shifted from seasonally-based, to monthly, we embraced an increased cadence of smaller, nimbler photoshoots and campaigns.