Lemon Your Widmer

Imagine creating a viral campaign before social media marketing (or even social media itself). No Youtube. No Instagram. No Problem.

This campaign helped Widmer Brother’s Hefeweizen stand out from its competition, by teaching people to drink Widmer Hefeweizen with a lemon. The website featured absurd but entertaining ways to add a lemon to a Widmer: slingshot, roller coaster, model rocket, golf shot, etc. And it asked viewers to film and submit their own videos. The website was supported with online ads, in-bar promotions, unconventional ads, and mascots!