CAMPAIGN / PRODUCTION / OMNICHANNEL
THE NORTH FACE
The North Face needed a trusted partner who genuinely understood their brand and outdoor consumer. For two years, our team concepted, produced, and created robust, omnichannel campaigns, both on-location and in-studio.
Make your winter warm.
TEAM
CD / AD: Matt Graff
AD: Mike Schwoebel
AD: Amy Johnson
CW: Jennifer Sherowski
Snow much good content.
The TNF Holiday '22 campaign focused on the products providing "winter warmth" while actively exploring and enjoying the outdoors. The production was the largest of the year, with an eight-day shoot in snowy Utah.
Organic Social + Paid + Tiktok
We created a robust shot list and run-of-show that guided two content teams: photo and video. Additionally, we scripted narratives and scouted locations to account for the different content needs for each product story:
Organic Social – activity, setting, personality
Paid Social – features, benefits
TikTok – creativity, authenticity, POV
